pLOG

2024-05-31

PatientsForce's new public advertisement! See the exhibition and you'll see it!

PatientsForce, in collaboration with Health Harmony Integration Group, has launched an outdoor promotional campaign for its patient support program. The aim is to raise awareness among people about patient support and welfare management. Faced with challenges in the coverage of new medications, PatientsForce has proposed a socially innovative solution. This campaign highlights the company's commitment to ensuring patients have access to necessary medications and furthering the possibilities of patient welfare.

Utilizing the large window advertisement at PatientsForce headquarters located in Taipei World Trade Center Exhibition Hall 1, which attracts over a million visitors annually, PatientsForce raises an important question: "Are new medications too expensive out-of-pocket?" This resonates with the era of advancement in new medical technologies, where besides the continued growth of national health insurance and private insurance to expand pharmaceutical payment capabilities, there arises a question of whether there can be more innovative market mechanisms to address the individual needs for new medications in clinical practice.

Established in 2008, Health Harmony Integration Group has expanded from patient-pharmaceutical communication marketing to pharmaceutical e-commerce and patient support program management. In recent years, it has further invested in AI-based medical communication solutions to address the financial and value-based care needs for special out-of-pocket medications, while also aiming to enhance the accessibility of comprehensive healthcare. The company is committed not only to providing personalized support and professional patient welfare program management but also has a team of excellent medical communication and service experts to assist various public pharmaceutical health communication projects.

"We are dedicated to optimizing market solutions for the accessibility of new medications to patients," said Zhang Xiangxin, President of Media-WIND Health Group.

“Our goal is to ensure that patients receive adequate pharmaceutical information and support, and alleviating the financial burden of new medications out-of-pocket is one of the issues we address.”

 

─ Media-WIND Health Group